Mike Ironside, the former managing director of The Mail on Sunday, has been appointed the National Readership Survey’s first chief executive. He replaces Roger Pratt, who is stepping down from the role but will stay on at the organisation as a consultant.
Ironside, who will commence in his new role in January, set up So London, an upmarket magazine aimed at affluent Londoners, last year but it was forced to close after just two issues. He has been working as a media consultant since then.
He was managing director at The Mail on Sunday for five years when he left in 2003, but also held a variety of other roles at Associated Newspapers over 14 years.
NRS is a non-profit-making but commercial organisation that audits newspaper and magazine readerships. Currently the survey publishes data for over 260 newspapers, newspaper supplements and magazines.