Children’s charity NSPCC has launched a direct marketing campaign to raise awareness and funds for its Young Witness Service (YWS).
The YWS provides support to children going through the court system as part of abuse cases, aiming to prepare them for the experience and build their confidence to talk.
The campaign explains why the service is needed, with 500 children having to go through the court system each week. The creative strategy aims to tap into consumers’ emotions by illustrating how traumatic the court experience can be for children.
NSPCC hopes the hard hitting mailings will encourage existing donors to upgrade their donations, as well as encourage new cash gifts.
The work has been created by integrated agency Kitcatt Nohr Alexander Shaw and goes out this month.