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NY Olympic bid appoints UK agency

Marketing Week

New York’s 2012 Olympic bid team has appointed UK-based marketing and sports agency SP Holdings to oversee negotiations with the International Olympic Committee (IOC). SP Holdings’ Swiss subsidiary, TSE Consulting, will work with the New York team. The appointment of a non-US agency reflects the importance of having a support team near to the IOC’s […]

Following the leaders

Marketing Week

Unlike early adopters, ‘leading adopters’ will not buy new products merely to be first to own them. They will only purchase if a new product offers a genuine benefit. This makes them extremely useful to researchers, says Alicia Clegg

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