NTL:Telewest confirms RKCR/Y&R and Rapier for 30m task

James%20KyddNTL:Telewest, the media company that acquired Virgin Mobile earlier this year, has confirmed incumbents Rainey Kelly Campbell Roalfe/Y&R and Rapier will handle its £30m advertising following a review.

James Kydd, the managing director of marketing, announced the review, involving incumbent agencies, in September (MW September 7). It follows the integration of the Virgin Mobile service, which the cable company bought for £960m in July.

RKCR/Y&R previously handled Virgin Mobile’s account while Rapier was incumbent on the NTL:Telewest business.

Both agencies will work on activity surrounding the relaunch and rebrand of NTL under the Virgin name early next year.

Rapier has worked with NTL:Telewest for five years, while RKCR/Y&R has held Virgin Mobile’s business for seven years.

The move follows the appointment in August of media buying agency Manning Gottlieb OMD, which handled the media for Virgin Mobile, and communications strategy company Goodstuff, to the newly merged company.

RKCR/Y&R was appointed to the BBC’s £20m creative roster last week.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now