O2 and Clear Channel give taxi passengers free calls

O2 has teamed up with outdoor agency Clear Channel to offer taxi passengers free calls to all UK national and mobile numbers in O2 branded cabs in London and Birmingham.

The mobile operator and Clear Channel Taxi Media division have fitted hands-free phones in more than 100 taxis alongside chargers for mobile phones, MP3 players and personal digital assistants (PDAs).

The taxis will be rolled out over the next month and will offer free calls until the end of the year. Taxi Media has a fleet of 12,000 taxis across the country.

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