O2 Arena to be renamed for 2012 Games

Olympic venue the O2 arena is to be renamed during the London 2012 Games to protect the partnership rights of tier one sponsor British Telecom.

Temporary alternatives are currently being considered for the venue, which was renamed in 2007 after a naming rights deal between 02 and the venue’s owner AEG.

The move is a result of IOC’s “clean venues” policy which aims to protect the rights of official partners.

The policy aims to safeguard the image of the Games by limiting the number of advertisements and branding inside Olympic venues.

British Telecom, the Games’ official telecoms partner, is understood to have paid about £80m for its tier one status.

The O2 Arena will play host to gymnastics and basketball during the games

Separately, Ansco Arena, the AEG subsidiary that runs the arena says pre-tax profit was £15.6m in 2008 against revenues of £53m in its first full-year of trading.

The O2 opened in June 2007 and registered sales of £27m in its first six months but reported a net loss of £9.7m in 2007 because of opening expenses.

Recommended

Zurich Connect builds single customer view

Marketing Week

Web-based home and motor insurance provider Zurich Connect UK has signed a deal to use Experian Elements, the marketing software, data and analytics package. As part of the service, Experian will provide a single customer and prospect view, populated by in-house data and enhanced by Experian’s own files. The service will be used to drive […]

Comments

    Leave a comment