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Co-op goes back to the future with fresh brand purpose

Russell Parsons

The Co-operative has unveiled a new brand purpose, ‘Championing a better way to do business for you and your communities’, a move that comes as the beleaguered group announces its members have accepted proposals that will lead to a radical shake-up of its board. 

Virgin Delta experiential pop up Canary Wharf

Virgin Atlantic and Delta launch first joint marketing push

Lara O'Reilly

Virgin Atlantic and Delta have launched their first joint marketing push since forming a partnership to market each other’s transatlantic flights, highlighting the brands’ focus on customer service as their point of differentiation from other “marriage of convenience” airline joint ventures.

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