O2 chief executive Peter Erskine has admitted the launch of third-generation (3G) mobile phone services has been a ‘complete disaster’ for the telecoms industry. Just 400,000 of O2’s 16.3 million UK customers have 3G phones, he says.
With 26% of budgets being wasted on poor briefs and misdirected work, a new guide has been devised to help marketers deliver better briefs.
ISBA says the appointment comes at an important time for the trade body, as the industry faces new regulations, inflation, and the ongoing impact of Brexit.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The grocer’s CEO has confirmed customers are trading down to cheaper, own-brand products as the cost of living rises – but premium sales are holding up.