O2 has launched its first range of third-generation handsets.
O2 has launched its first range of third-generation handsets. The mobile operator had maintained that it would not rush its 3G launch and it follows rivals 3, Vodafone and Orange to market.
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.