O2 has linked up with mobile content and infrastructure solutions provider InfoSpace to give consumers access to classic British pub games on their mobiles via O2’s I-mode service. The partnership will see the two launching iPub, a new mobile channel featuring themed ‘pub’ games for mobiles including pool, fruit machines and darts, as well as other best-selling mobile games. Prices start at &£3.
Heinz is launching a campaign to promote the versatility and health credentials of baked beans, as it pays homage to its famous strapline while “evolving conversations” around the brand.
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