O2 has linked up with mobile content and infrastructure solutions provider InfoSpace to give consumers access to classic British pub games on their mobiles via O2’s I-mode service. The partnership will see the two launching iPub, a new mobile channel featuring themed ‘pub’ games for mobiles including pool, fruit machines and darts, as well as other best-selling mobile games. Prices start at &£3.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?