O2: ‘no brand has a true social media strategy’
This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now
This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now
Aamir Ahmad, managing director, furniture designer and data guru at interiors chain Dwell, explains how the firm’s focus on maintaining a single customer view has been key to its growth. MW: You are the managing director at Dwell but you also built the brand’s data systems and even design products. Can you explain? Aamir Ahmad […]
Manchester United is now ranked as the “most valuable sporting team in the world” as its brand value has more than doubled under the Glazer family’s ownership, according to a report.
Google has launched its mobile “wallet” that allows users to pay for items by swiping their mobile phones against specialised terminals in retail stores.
We arm you with all the numbers you need to tackle the week ahead.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Former Kraft Heinz CMO Paula Marconi has joined PepsiCo to help “strengthen” its market presence across Europe at a “pivotal time” of driving change and growth.
Speedo is repositioning itself for a lifestyle audience with a new campaign bringing back its Aussie roots.