Vallance Carruthers Coleman Priest has created a &£2m campaign to promote O2’s latest XDA model. The television, outdoor and press activity breaks next month. (February)
The Leith Advertising Agency has created a TV campaign for Coors Fine Light beer. The ad depicts an overheating New York and the effect the beer has in spreading ice throughout the city.
The Diary is writing this particular story from underneath the desk with a large Bacardi, as gunfire shatters the peace of London W1. The reason is not some drug feud, or the beginning of a civil war, but the opening of an advertising school. To celebrate the inauguration of Miami Ad School London, Saatchi & […]
Future Publishing has acquired A&S Publishing Company for £5.95m
As it launches its first product-focused campaign to drive awareness and consideration, head of brand Rachel Kerrone explains why Starling will not use an “off the shelf” approach to advertising.
Founded by Direct Line’s Mark Evans, the Sprintathon has been revived to “welcome back” the UK marketing industry post-Covid while raising funds for Stand Up to Cancer.
We arm you with all the numbers you need to tackle the week ahead.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.