O2 has renewed its sponsorship of Channel 4’s Big Brother in a &£4.5m deal negotiated by Drum PHD and the Allmond Partnership.
The IT industry is finding that proving return on investment is problematic. That is because ROI ultimately misses the point, says Alan Mitchell
Soul, BMP DDB and Euro RSCG Wnek Gosper are to pitch for The Greater London Authority’s (GLA) multi-million pound brief to promote recycling across the capital. As predicted in Marketing Week last year (MW May 9, 2002), the GLA has asked its roster agencies to pitch for the business. The GLA is planning to launch […]
Martin Sorrell’s optimistic assessment of recovery seems premature alongside tales of woe in the UK. But he’s no Comical Ali of advertising, says George Pitcher I have been enjoying what Sir Martin Sorrell has had to say recently. It’s reminded me of the optimistic media performance of Mohammed Saeed al-Sahaf or Comical Ali, the erstwhile […]
The mobile network’s CEO explains why marketers have never had a better opportunity to make themselves indispensable and warns of the dangers of perfect data.
The combination of the nostalgia-tinged ‘Holidays Are Coming’ and its “heart-warming” ‘The Letter’ ad combined to make Coca-Cola the most effective advertiser in a year when brands found a number of ways to create effective marketing despite the pandemic.
We have rounded up Ritson’s 10 biggest columns from the past 10 years. Now it’s your chance to vote for your favourite.
Social media team roles and responsibilities can vary greatly, and there is lots of consider when deciding whether to insource or outsource, working with agencies and skills development.