O2 to break into travel insurance market

O2 is expanding its existing insurance service to cover travel as part of its latest efforts to expand the telecoms brand.

The company, which has already, has a laptop and mobile insurance service called O2 Insure Premier, says, “there will be a travel insurance product” in the future, but no details are ready to be announced yet.

The news comes a fortnight after the brands announced it was extending its brand into the home phone market.

O2 recently told Marketing Week it is stretching its brand into healthcare, education and financial services as it seeks to bring great customer experiences to new sectors.

The strategy follows the successful launch of the O2 Money brand in August and could stretch across the footprint of O2’s owner Telefonica, which serves 260 million customers in 24 markets.

Last month, the company said it is launching a new advertising service enabling personalised mobile ads for its customers called O2 More.

This morning, its rivals Orange said it was launching a new mobile advertising service called ‘Orange Shots’ to enable brands to engage and interact directly with targeted segments of the network’s customer base. The brand has also launched its own contactless credit card, which will be operated and co-branded by Barclaycard.

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