O’Brien leaves BA for Regus

By

British Airways global head of brand and marketing Jayne O’Brien is leaving the airline to join serviced office space provider Regus Group in the new role of chief marketing officer.

O’Brien, who has worked at BA for more than 17 years in a range of senior marketing and commercial roles, will start in her new role at the beginning of April and will report to chief executive officer Mark Dixon.

O’Brien’s responsibilities will include establishing strong brand recognition and preference in existing and new markets, as well as leading Regus’s overall global marketing strategies.

While at BA, O’Brien led many of the major product innovations that have positioned the airline at the forefront of the aviation sector, including the ClubWorld, flat bed in business class. Her promotion to her current role was part of a reshuffle that saw the departure of global head of marketing Jill McDonald last February.

 

 

 

Recommended

Sky sponsors Rough Guide climate change book

Marketing Week

Sky has teamed up with Rough Guides to produce a climate change book that provides information on ways to reduce energy consumption. The “Rough Guide to saving energy and reducing your carbon footprint” is sponsored by Sky and copies will be available from next week. The 64-page guide answers questions on climate change and covers […]

Is knowledge power?

Marketing Week

Just when consumers thought it was safe to relax in front of the fire and forget about suppliers, npower and British Gas are squabbling over prices again, creating new confusion over tariffs – the the ultimate benefit of the companies, says David Benady.

Xfm hires Guardian marketer for branding strategy task

Marketing Week

Xfm London has appointed Guardian marketing executive Mark Rivers as its chief marketer. Rivers will report to network marketing director Richard Mintz and work on devising and implanting its branding strategy. Rivers joins the radio station from Guardian Media Group (GMG) where he was marketing executive on The Guardian and its online publication Guardian Unlimited. […]

Latest from Marketing Week