Despite a “record” Christmas, Ocado’s revenues slid by 3.8% over 2022 as the online retailer continues to take a hit from post-pandemic behaviour change.
Tesco says it has made share gains from more premium retailers for nine consecutive quarters as consumers choose the supermarket for more “treat occasions”.
Marks & Spencer hired brand and marketing manager Sophie Jacobs to act as a “custodian” of its brand characters earlier this year, as it aims to make them bigger “than ever”.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the rise of Liquid Death in a cluttered category to the level of marketing team restructures, it’s been a busy week. Here is my take.
P&G is aiming to build its brands and the categories in which they operate through meaningful innovation, CEO Jon Moeller says.
The professionalisation of marketing has brought many benefits – but that innate ability to spin a yarn to capture the attention of the board has been left in the past.
Following a ‘surprise’ two-year high last month, consumer confidence has fallen.