Ocado launches retail media offering

Ocado Retail is marking a “new chapter” in its retail journey with the launch of Ocado Ads, offering advertisers what it calls a “unique” set of retail media solutions.

Launching today (12 September), with a “flexible” operating model, Ocado claims the service will be able to drive “measurable growth” for brands thanks to its fully online proposition.

“We have changed the way customers shop groceries in the UK over the last 20 years,” Jack Johnson, head of Ocado Ads at Ocado Retail tells Marketing Week.