Ocado said to be talking to media agencies
Ocado, the Waitrose online grocery service, is said to be talking to media agencies about its media planning and buying. The incumbent is Brand Connection.
Ocado, the Waitrose online grocery service, is said to be talking to media agencies about its media planning and buying. The incumbent is Brand Connection.
Müller Dairy UK has snatched the licence for Cadbury’s desserts from food giant Uniq. The deal will reinforce the position of Müller as the UK’s leading dairy brand in the chilled dessert category.
Warner Music is to release the Sharlene Hector song that soundtracks the latest Coca-Cola Great Britain advertising campaign as a single on March 29. The song – I Wish I Knew how it would Feel to be Free – was originally recorded by Nina Simone.
George Pitcher is an incisive and witty commentator, whose columns I have enjoyed and learned from over the years. However, in his article on the financial services industry (MW last week), he missed the point. Our comments to the Sunday Times, under a rather hysterical headline, were not about us but the plight of ordinary […]
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.