The company claims that the Two Towers is the UK’s first pair of digital advertising towers. It is located in London, either side of the A4 flyover in Hammersmith, West London.
The new platform will launch with a campaign for luxury fragrance J’Adore from Dior.
The double-sided LED screens will give advertisers with an opportunity to target thousands of commuters heading to and from Heathrow Airport, central London and the West London boroughs.
Ocean Outdoor invested more than £8m in a series of dynamic digital outdoor advertising locations across London, including a third screen at the Westfield shopping centre in White City, part of a 10-year, £70m contract for Ocean Outdoor to operate advertising space at Europe’s largest shopping mall.
Damian Cox, chief executive of Ocean Outdoor, says: “We are tremendously proud of our achievements in 2009, and the Two Towers location stands as a great monument to the future of outdoor advertising – premium quality screens which can deliver truly standout campaigns.”