Ocean Spray is to extend its yogurt range by adding fat-free and low-fat probiotic yogurts with natural plant extracts. Ocean Spray will spend &£6m on marketing the brand in the coming year.
The Advertising Association’s latest Long-Term Advertising Expenditure Forecast predicts a substantial increase in ad spend in the UK over the next decade, with real growth projected at 47 per cent between 2002 and 2015, barring any major threats to the market.
Boots is claiming to be the first company to launch vitamin strips, which dissolve on the tongue, offering consumers an alternative way to consume dietary supplements. The inch-long, micro-thin vitamin strips are among a host of new products due early year. The launches will also include an exclusive range of feeding products for babies, carrying […]
Siemens is poised to cut its £10m association with Formula One after an internal rethink of its Siemens Mobile sponsorship. Siemens Mobile’s £5m contract with McLaren Mercedes F1 team expires this year, while its £5m deal with F1 rights-holder Allsport as the official supplier of communications is up for renewal next year. Industry sources close […]
With Standard Life performing better than both Phoenix and the market on average across almost all measures, the group is investing heavily in the brand in a bid to enhance its customer-focused credentials.
Saga is betting big on its shift away from short-term sales to long-term brand building, as it looks to drive consideration amongst experience hungry over-50s.
Peter Field says criticism of his research was launched before his full findings were released, stating backlash was “emotional” instead of “rational”.
A good grip on pricing is a sign of a strong brand, and several behavioural studies offer insights into effective pricing strategies.