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Boots plans dissolving vitamin strip launch

Marketing Week

Boots is claiming to be the first company to launch vitamin strips, which dissolve on the tongue, offering consumers an alternative way to consume dietary supplements. The inch-long, micro-thin vitamin strips are among a host of new products due early year. The launches will also include an exclusive range of feeding products for babies, carrying […]

Siemens set to drop £10m tie-up with F1

Marketing Week

Siemens is poised to cut its £10m association with Formula One after an internal rethink of its Siemens Mobile sponsorship. Siemens Mobile’s £5m contract with McLaren Mercedes F1 team expires this year, while its £5m deal with F1 rights-holder Allsport as the official supplier of communications is up for renewal next year. Industry sources close […]

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