Octopus Energy points to its “obsession” with customers and agile use of technology for helping it mount a challenge against its larger energy rivals.
Brand tracking data shows Octopus Energy and British Gas look in the best health to grow in the energy sector which is currently in turmoil with smaller brands shuttering.
Octopus Energy used art to inspire people to take action on climate change resulting in an additional 37,000 new customers.
OctopusTravel is the first company to sign up for an online “member get member” (MGM) package developed by travel industry marketing specialist Tarsh Consulting. The package, called ShareTheWordMarketing, allows travel operators to create online programmes offering consumers commission on bookings made by people they introduce – and also people those people introduce. Octopus’ version, the […]
As third-party cookies are phased out and the threat from ecommerce giants intensifies, retailers in search of new revenue streams are realising the potential of the data in their loyatly schemes.
The question of remote working is nuanced, with evidence for and against, and unique reasons why particular companies and individuals could benefit or suffer. We should acknowledge there’s no one-size-fits-all answer.
Once accused of killing off traditional stores, online retailers are ramping up their focus on physical retail as the worlds of online and offline merge post-lockdown.
B2B brand marketers need to learn to play the game and win over the CFO if they want to grow their brand and budget, which is where the cash flow funnel comes in.