Octopus Energy points to its “obsession” with customers and agile use of technology for helping it mount a challenge against its larger energy rivals.
Brand tracking data shows Octopus Energy and British Gas look in the best health to grow in the energy sector which is currently in turmoil with smaller brands shuttering.
Octopus Energy used art to inspire people to take action on climate change resulting in an additional 37,000 new customers.
OctopusTravel is the first company to sign up for an online “member get member” (MGM) package developed by travel industry marketing specialist Tarsh Consulting. The package, called ShareTheWordMarketing, allows travel operators to create online programmes offering consumers commission on bookings made by people they introduce – and also people those people introduce. Octopus’ version, the […]
The online fitness giant’s first permanent store will dedicate less space to selling clothing apparel and more to customer experiences, as it builds out an “ecosystem of touchpoints”.
Kevin the Carrot and Ebanana Scrooge have driven Aldi to the top of the Christmas rankings this year, as the supermarket continues its effectiveness streak.
With the help of its famous 90s mascot, Hofmeister raised over £632,000 with its crowdfunding campaign to fund the brewer’s marketing plans over the next few years.
Marketing Week editor Russell Parsons asks leading B2B marketers to discuss how and why experience-focused B2B brands beat the competition.