Oddbins launches wine e-commerce website

Off-licence chain Oddbins has unveiled its first e-commerce enabled website, developed in conjunction with new media agency Razorfish.

www.oddbins.com uses a “unique” navigation system and design to let customers browse and buy from a range of more than 1,000 wines and spirits, while relying heavily on Oddbins’ existing house style.

The site is fully integrated into Oddbins’ stock-fulfilment and customer-management system. A free phone customer support team can view online orders, and can give users advice and any further assistance.

Personalisation features include purchase histories, individual tasting notes to help users create virtual wine cellars. There are also recommendations based on user preferences.

Carl Warburg, a producer at Razorfish, says the aim “was to create a site that was much more than just somewhere to pick up a few bottles of wine, but a personable and pleasurable experience, like shopping in an Oddbins store.”

Oddbins commercial director Joe Coyle says the site is “an integral part of our multi-channel offering. It allows us to strengthen our relationship with existing customers and develop relationships with new customers”.

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