Ofcom has appointed Peter Davies as director of radio and multi-media.
Ofcom has appointed Peter Davies as director of radio and multi-media. Davies, who is head of market intelligence, will develop the regulator’s strategy, co-ordinating policies and activities on radio and multi-media content across the organisation.
Newly appointed chief brand officer Ije Nwokorie will take over as CEO next year.
The direct-to-consumer flower business is reducing its marketing spend as it shifts its focus from growth to profitability, following £100m in operating losses last year.
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Lucozade has united its Energy and Sport offerings under one masterbrand in an attempt to increase brand equity while also creating huge efficiencies in its marketing spend.