Ofcom begins consultation on valuation of ITV licences
Ofcom has begun a consultation on the proposed method of valuation of ITV licences. The move could end up saving the broadcaster millions of pounds.
Ofcom has begun a consultation on the proposed method of valuation of ITV licences. The move could end up saving the broadcaster millions of pounds.
As CMOs come under pressure to do more with less, marketing budgets as a percent of company revenue have dropped to 7.7%.
Giffgaff’s marketing strategy director says it is set up to give equal weight to “people, planet and profit”.
Brands shouldn’t try to “construct” a purpose, says Oatly chief creative officer John Schoolcraft, adding that Oatly’s purpose comes “easy” for it.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here