Ofcom is considering an industry-wide classification scheme aimed at helping consumers understand the suitability of content of a variety of broadcasts, including music downloads and television shows. The plan is part of Ofcom’s bid to improve media literacy.
Danish furniture retailer Ilva has appointed Isobel to its advertising account, with a brief to create a launch campaign for the opening of its first three UK megastores. Isobel, which won the account without a pitch, is believed to have courted the retailer for over a year. It is understood the chain’s management talked to […]
As noted in Marketing Week (Politics isn’t working. Can marketing fix it? MW April 21), the UK election campaign has, to date, been a particularly unmemorable one. There is a sense of it being a foregone conclusion, widespread cynicism and a general lack of trust abound. Since the early Eighties, when political parties began to […]
Vue, the cinema chain, has bought six-strong rival chain Ster Century for Â£50m, increasing Vue’s portfolio to 500 screens across 49 sites.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the downside of focusing on ROI to Tesco’s assertion that marketing is “mission critical”, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
As we come out of lockdown, solid foundations and a clear brand strategy are vital to guide short-term tactics and ensure long-term shareholder value, former group marketing director at Royal Mail.
Michelle McEttrick is leaving the supermarket after six years having played a “key role” in the turnaround of the Tesco brand.
Marketers are feeling optimistic about employment prospects as the UK’s lockdown restrictions ease, following a year marred by redundancies and furlough.