Ofcom considers industry-wide classification scheme

Ofcom is considering an industry-wide classification scheme aimed at helping consumers understand the suitability of content of a variety of broadcasts, including music downloads and television shows. The plan is part of Ofcom’s bid to improve media literacy.

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Danish furniture retailer Ilva has appointed Isobel to its advertising account, with a brief to create a launch campaign for the opening of its first three UK megastores. Isobel, which won the account without a pitch, is believed to have courted the retailer for over a year. It is understood the chain’s management talked to […]

Politicians sell an unwanted brand

Marketing Week

As noted in Marketing Week (Politics isn’t working. Can marketing fix it? MW April 21), the UK election campaign has, to date, been a particularly unmemorable one. There is a sense of it being a foregone conclusion, widespread cynicism and a general lack of trust abound. Since the early Eighties, when political parties began to […]

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