Ofcom considers industry-wide classification scheme

Ofcom is considering an industry-wide classification scheme aimed at helping consumers understand the suitability of content of a variety of broadcasts, including music downloads and television shows. The plan is part of Ofcom’s bid to improve media literacy.


Isobel wins launch task for Ilva furniture chain

Marketing Week

Danish furniture retailer Ilva has appointed Isobel to its advertising account, with a brief to create a launch campaign for the opening of its first three UK megastores. Isobel, which won the account without a pitch, is believed to have courted the retailer for over a year. It is understood the chain’s management talked to […]

Politicians sell an unwanted brand

Marketing Week

As noted in Marketing Week (Politics isn’t working. Can marketing fix it? MW April 21), the UK election campaign has, to date, been a particularly unmemorable one. There is a sense of it being a foregone conclusion, widespread cynicism and a general lack of trust abound. Since the early Eighties, when political parties began to […]


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