Ofcom has imposed its first fine on a broadcaster, the Digital Television Production Company, with a £50,000 penalty for adult satellite channel XplicitXXX for ‘negligently’ broadcasting unencrypted sex as early as 8.30 pm.
The Financial Times has narrowed its losses from Â£15m to Â£6m for the first half of 2004 and saw advertising revenues rise three per cent year on year.
Ask Jeeves is looking for a UK marketing director, following Giorgia Longoni’s return to her native Italy. Longoni, who has no job to go to as yet, joined the search engine company in April 2003 from online recruitment network Monster, where she had been European marketing manager. She had previously worked in marketing roles with […]
McCann Erickson has created a poster campaign for Refuge, a domestic violence charity. The campaign, which uses the strapline: ‘Don’t Ignore It’ will be rolled out on the London Underground next month.
Deliveroo had planned to increase marketing spend over 2022, but as customer acquisition and retention weakens, the business has decided not to pursue top-line growth.
As the UK teeters on the precipice of another recession, consumer shopping behaviour is shaping up to be similar to that seen during the 2008 financial crash.
The rising cost of TV might offer advertisers an opportunity to redefine how they measure the value of different media, industry experts suggest.
The beer company’s UK marketing director says sustainability in product design must go much further than just packaging.