Ofcom, the broadcast regulator, may be taken to court by the National Heart Forum, an alliance of health, medical and consumer organisations, over its decision not to consider changing the 9pm watershed for junk food advertising to children. It is understood that the forum is preparing an application for a judicial review against the watchdog.
ISBA says the appointment comes at an important time for the trade body, as the industry faces new regulations, inflation, and the ongoing impact of Brexit.
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The grocer’s CEO has confirmed customers are trading down to cheaper, own-brand products as the cost of living rises – but premium sales are holding up.
Brands – both B2B and B2C – should focus less on keywords and more on making themselves memorable at the point of the buying decision.