Ofcom has published its first Digital Television Update, covering the fourth quarter of 2003. Ofcom estimates that by the end of the year, digital TV penetration had reached more than half of UK households. Freeview uptake had increased by 41 per cent during the quarter, with 866,500 extra homes receiving the service.
Embedding a culture of effectiveness within the company has meant breaking false beliefs around the efficacy of different media and re-educating brand managers.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From measuring the effectiveness of purpose to marketing marketing in B2B, it’s been a busy week. Here is my take.
People tend to love or hate brand purpose, but is its real value somewhere in the middle? Top marketers and researchers weigh in.
Marketing Week reveals the top 10 marketers in financial services, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.