Ofcom has been asked by the Government to review advertising of alcohol as part of an attempt to tackle alcoholism. The move forms part of the Alcohol Harm Reduction Strategy report unveiled by the Cabinet Office this week.
Pernod Ricard is looking for a creative agency to work on its Martell cognac brand in the UK. The move is part of an initiative to steer the brand away from older drinkers and towards younger consumers, with a repositioning planned later this year. The pitch is being led by the AAR. Martell has not […]
Ogilvy & Mather (O&M) is bracing itself for a possible review of the Â£150m global advertising account for BP after the oil giant put feelers out to nine other advertising agencies.
Capital Radio Group, Viacom Brand Solutions and IPC Ignite!, the men and music magazine division, have formed a cross-media selling alliance, RSVP.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From the behavioural science challenge of reopening in a pandemic, to making sure charitable work is not forgotten when attention is elsewhere, it’s been another busy week. Here’s my take.
Brands must connect on an emotional level and understand they’re low on consumers’ priority list, which means you need to use the nuances of local languages and cultures.
From Coca-Cola laying out its plans for post-lockdown recovery to AB InBev launching an app to educate consumers about the beauty of beer, catch up on all this week’s biggest marketing news.
Marketing Week reviews the latest books and articles for marketers.