How Innocent and Coke have influenced each other

Lara O'Reilly

Coca-Cola first announced it was to take a near 100 per cent stake in Innocent Drinks a year ago to the day tomorrow (22 February). When the increased investment first came to light, observers expressed concerns that Innocent’s entrepreneurial brand spirit could become diluted under its new owner, but the brand insists “very little has changed” since Coke became its majority shareholder.


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