And so to Canary Wharf; while en route there the Diary ran into the boss of the Henley Centre, Richard Hytner, and a couple of his fellow future forecasters. Intrigued to know what weighty matters were exer-cising the minds of the country’s most highly paid crystal-ball gazers (“We don’t get out of bed for less than 15,000”), the Diary probed deeply and was thrilled with the response: “I give the Spice Girls 18 months,” Hytner revealed. Money well spent, we say.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the success of Pets at Home’s micro-targeting efforts to the development of Britvic’s “centre of excellence”, it’s been a busy week. Here is my take.
With a series of strategic ‘flips’ Toyota Yaris was able to attract new audiences and shift perceptions of the brand.
Unilever says in 54 out of 75 markets where it tracks staff attitudes, sustainability comes out as the top reason for joining the company.
Describing time as the most precious commodity in a startup, Wood explains how being disciplined and taking inspiration from outside ensures Ufurnish does not skip a beat.