The year so far seems to have brought with it an air of quiet confidence. The latest Bellwether report, released in January, predicts that in 2014 the UK will return to pre-recession confidence, as marketers raised their budgets for a fifth quarter in a row during the final three months of 2013.
It’s hard to miss all the advertising activity around the Super Bowl: the lead up, the event and the analysis and while it’s interesting to see which brands ‘won’, it’s just as interesting to consider why.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Staff at Sainsbury’s in Bath created the chain’s first signing store for the hard-of-hearing attracting worldwide media recognition.
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Celebrating a brand’s anniversary shouldn’t be about complacency or introspection but a reassessment of what its heritage means for modern consumers.