The Office of Fair Trading has referred the directories industry to the Competition Commission. The OFT’s study said that the market, dominated by Yellow Pages and Thomson Local, was not working effectively and there was limited competitive pressure on the price of advertising.
Companies and brands must take an avid interest in the behaviour of political parties in this year’s General Election to gain a better understanding of consumer opinion, according to new research commissioned by below-the-line agency Tequila Manchester. The research, which will be released on April 13 – just weeks before the General Election takes place […]
An M&C Saatchi ad for Lucozade has been banned by the Advertising Standards Agency (ASA) for likening the product to water. The television and poster campaign featuring the tagline “The Fitness Water”, triggered a complaint from rival drinks company C&C, which argues that the use of the term water implies that the product is an […]
Panasonic has signed a £1.3m sponsorship deal with Sky Movies for all films screened on Friday and Saturday evenings across the Sky Movies channels. The contract was negotiated by Vizeum and Sky Media.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
At our exclusive roundtable featuring members of 2020’s CX50, the consensus was that taking care of employees has helped take care of customers in this time of crisis.
The price comparison site has switched the focus from Brexit and fake news to the lighthearted confusions of everyday life in a bid to “inject warmth” into the brand.
Every Friday afternoon, I look at the key stories of the week, offering my thoughts on what they mean for you and the industry. From the woes of the casual dining sector to the purpose of John Lewis, it’s been a busy week on marketingweek.com. Here is my take.