OFT refers directories industry to competitions commission

The Office of Fair Trading has referred the directories industry to the Competition Commission. The OFT’s study said that the market, dominated by Yellow Pages and Thomson Local, was not working effectively and there was limited competitive pressure on the price of advertising.


Companies urged to learn from politicians’ mistakes

Marketing Week

Companies and brands must take an avid interest in the behaviour of political parties in this year’s General Election to gain a better understanding of consumer opinion, according to new research commissioned by below-the-line agency Tequila Manchester. The research, which will be released on April 13 – just weeks before the General Election takes place […]

Lucozade ads banned for ‘water’ line

Marketing Week

An M&C Saatchi ad for Lucozade has been banned by the Advertising Standards Agency (ASA) for likening the product to water. The television and poster campaign featuring the tagline “The Fitness Water”, triggered a complaint from rival drinks company C&C, which argues that the use of the term water implies that the product is an […]


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