The Office of Fair Trading has referred the grocery sector to the Competition Commission following a consultation period that garnered 1,200 responses. Sir Terry Leahy, chief executive of the UK’s leading retailer Tesco, says: “This gives us the opportunity to address some of the myths surrounding our industry.”
Although the concept of ‘brand love’ was overused and went out of fashion, it remains an insightful way to consider consumers’ attitudes towards brands.
Attracting sponsors from Lego and Starling Bank to Pandora and LinkedIn, women’s sport is revving up for a record year fuelled by the return of the Euros.
With 26% of budgets being wasted on poor briefs and misdirected work, a new guide has been devised to help marketers deliver better briefs.
ISBA says the appointment comes at an important time for the trade body, as the industry faces new regulations, inflation, and the ongoing impact of Brexit.