OFT report criticises estate agents
An OFT report into estate agents has criticised the sector’s marketing practices, including the placement of bogus signs. The Government is considering the report.
An OFT report into estate agents has criticised the sector’s marketing practices, including the placement of bogus signs. The Government is considering the report.
Denim brand Lee Cooper is to make its US debut this summer as part of a major expansion of the UK-based brand. The jeanswear company is in talks with US business partners and is hoping to have its products in a number of major department stores by the end of the year. The brand is […]
Godiva International, the luxury chocolate manufacturer, has hired HHCL/Red Cell to relaunch the premium brand in Europe and Japan, and take on such rivals as Charbonnel & Walker and Lindt. It is believed that Godiva will need to invest at least £5m and that the strategy is likely to involve the “sexy” line taken by […]
Esure, the direct insurer, is launching a television campaign featuring Michael Winner asking consumers to call in and explain why they have not taken out a policy with Esure. It was created in house.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.