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Lee Cooper to enter US retail market

Marketing Week

Denim brand Lee Cooper is to make its US debut this summer as part of a major expansion of the UK-based brand. The jeanswear company is in talks with US business partners and is hoping to have its products in a number of major department stores by the end of the year. The brand is […]

HHCL/Red Cell wins £5m Godiva relaunch

Marketing Week

Godiva International, the luxury chocolate manufacturer, has hired HHCL/Red Cell to relaunch the premium brand in Europe and Japan, and take on such rivals as Charbonnel & Walker and Lindt. It is believed that Godiva will need to invest at least £5m and that the strategy is likely to involve the “sexy” line taken by […]

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