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Marketing Week

It may look like the type of thing advertised in Sunday newspaper magazines, advertised as “If the King was reincarnated as a dog”, with tins of cheeseburger dog food and a “lovingly crafted” wiggling pelvis, but the imaginatively titled “Hound Dog” has been created for an altogether more worthy cause. Communications agency Imagination (GIC) was […]

BBDO appointed by Motorola

Marketing Week

BBDO, the Omnicom-owned network, has been appointed by Motorola to handle the launch campaign for the ROKR phone, which has iTunes software. The move will increase speculation about the role of Ogilvy & Mather, which is the global agency of record, since 180 Amsterdam was appointed as the company’s lead agency in Europe (MW May […]

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