The Office of Fair Trading has ruled that Associated Newspapers’ distribution monopoly on London’s transport network for its free Metro newspaper cannot be ‘objectively justified’. The decision paves the way for another newspaper to be distributed on the system in the afternoon and evening.
With a new brand identity rolling out nationwide and a tie-up with Clubcard Plus already underway, Tesco Mobile CMO Rachel Swift believes bringing the business closer to the wider Tesco family is a savvy way to standout.
Greggs used the element of surprise for its first foray into vegan products. The follow-up required a different strategy.
Employees forced to work remotely have demonstrated proximity has no bearing on quality of work, which opens up a range of opportunities for using local talent on campaigns in global markets.
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