Ogilvy & Mather Milan has created the first UK TV ads for Indesit to support new product launches.
With Russell on holiday, it is my turn again to look at the key stories from this week and offer a view on what they mean for you and the industry. From the future of auto brands to the rise of the branded podcast, it’s been a busy week. Here is my take.
As we return to the ‘new normal’ we round-up the biggest news from the week including the retirment of Public Health England’s top marketer, Huggies’ new strategy and the rise in branded podcasts.
Internal communications and customer care may have slipped down the list of priorities for some brands pre-Covid, but both roles have emerged as priority areas for companies looking to a post-pandemic recovery.
We often mistake goals for strategy, but to be strategic about your career requires first diagnosing your situation, then giving yourself a competitive advantage.