Ogilvy & Mather develops Huggies ad component

Ogilvy & Mather will develop the advertising component of a £10m marketing push to support Kimberly-Clark’s relaunch of its Huggies nappy range. The products in the Beginnings and Freedom lines will be updated with a number of innovations to m

Ogilvy & Mather will develop the advertising component of a &£10m marketing push to support Kimberly-Clark’s relaunch of its Huggies nappy range. The products in the Beginnings and Freedom lines will be updated with a number of innovations to make the nappies a better fit.

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Ocean Spray extends yogurt range

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Ocean Spray is to extend its yogurt range by adding fat-free and low-fat probiotic yogurts with natural plant extracts. Ocean Spray will spend &£6m on marketing the brand in the coming year.

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