Ogilvy & Mather will develop the advertising component of a &£10m marketing push to support Kimberly-Clark’s relaunch of its Huggies nappy range. The products in the Beginnings and Freedom lines will be updated with a number of innovations to make the nappies a better fit.
Mercier Gray has created a Â£1.2m launch campaign for Codemasters’ Pop Idol – The Official Video Game. The advertising will break in November. Media is handled by MJ Media.
Ocean Spray is to extend its yogurt range by adding fat-free and low-fat probiotic yogurts with natural plant extracts. Ocean Spray will spend &£6m on marketing the brand in the coming year.
McCann-Erickson has developed a Â£10m TV ad for Bacardi Rum which will air nationwide from mid-November.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From celebrating marketing effectiveness to learning from Boots’ CFO about how to strengthen the tie between marketing and finance, it’s been a busy week. Here is my take.
BT Sport head of marketing Ed Cracknell says strong creative work can still be produced on a budget, if marketers allow their agencies the time and freedom to create bold ideas.
Plans to expand staffing levels have now been recorded for three successive quarters, signalling progressively stronger conviction in employment growth expectations.
Coca-Cola had young participants take part in a digital diary during lockdown to gauge consumer habits and ensure marketing activations remained relevant.