Ogilvy wins Huggies ad business in global realignment

Ogilvy has been awarded business on several Kimberly-Clark brands, including Huggies, Kotex and Depend, with incumbent agency JWT losing out.

Despite this apparent blow to JWT, it is thought the move will allow the agency to pitch for Johnson & Johnson’s business, currently under review, which includes a baby care division.

K-C says it is realigning creative agency assignments within WPP Group agency roster shops in order to receive single agency support globally, by sector.

Effective immediately, Ogilvy & Mather will be responsible for K-C’s baby and child care and adult and feminine care brands globally, and JWT will be responsible for the company’s family care brands globally.

According to K-C’s chief marketing officer, Tony Palmer, the decision to align its consumer brands globally with existing WPP roster shops better positions the company to more fluidly transfer ideas and best practice while ensuring greater efficiency and speed to market.

“This move is made to better position Kimberly-Clark to capture global growth and efficiency opportunities while eliminating potential conflict barriers,” Palmer says.

This story first appeared on pitch


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