OgilvyOne has appointed Brian Jensen to the new role of head of experience planning. Jensen will work on accounts such as BP, Unilever and American Exp- ress. Part of his role will be to understand how customers interact with brands through digital media. He will report to OgilvyOne’s planning director Mick Byrne.
We have rounded up Ritson’s 10 biggest columns from the past 10 years. Now it’s your chance to vote for your favourite.
Social media team roles and responsibilities can vary greatly, and there is lots of consider when deciding whether to insource or outsource, working with agencies and skills development.
To celebrate Mark Ritson’s 10th anniversary as Marketing Week’s award-winning columnist, we have rounded up his most read, commented and shared articles of the past decade.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here