Oink! boosts Fantasy Stock Exchange brand

Oink!, the UK’s national business newspaper for children, is launching its online Fantasy Stock Exchange (FSE) as a separate brand and is seeking sponsors to support the brand’s expansion.

The FSE, which was launched earlier this year (MW June 1), allows children to trade “fantasy” shares in the 50 companies that are listed on the exchange. It will have a dedicated site at fantasystockexchange.biz.

Oink! is seeking to attract sponsorship companies, including those listed on the exchange, that are interested in getting involved with the scheme, which aims to educate children on money and business matters.

Sponsors will have their logo on the site next to their listing, a link through to their own website and a link to a page on the FSE which will explain what they do. Sponsors logos will also be included in the Fantasy Stock Exchange segment in the Oink! newspaper.

Existing supporters of FSE include the Financial Times and Hamleys, which both donate prizes for the winning fund managers.

Ernest Henry, editor of Oink! and founder of FSE, says the initiative has been such a success and that it “should be a standalone brand in its own right”.

In a separate move, Oink! is seeking sponsors for dump bins to help boost its distribution following a trial in Hamleys. The bins will be placed in 4,000 primary schools across the country, with a view to being rolled out to more schools.