OK! reported a slight drop in circulation year-on-year – down 0.4% to 457,522 – but a 5.3% increase for the six month period to June, boosted it past its closest rival.
The jump in positioning was likely to be due to its extensive coverage of the Royal Wedding in the period. The title also recently launched a spin-off supplement in Northern & Shell’s Daily Star Sunday as the tabloid looked to take advantage of the closure of the News of the World and entice over its former readers.
Closer reported a 12.3% year on year circulation drop to 452,243 and fell 7.3% in the six month period to June.
The sharp decline in Closer’s circulation also led to rival Glamour, published by Condé Nast, overtaking the former title in the league table.
Glamour rose 1.7% year on year to 489,461 and was up a substantial 9.4% in the period – the highest six month rise in the top 10.
Top 10 actively purchased magazines in the UK – net circulation
TV Choice 1,354,761
What’s On TV 1,271,675
Radio Times 892,997
Take a Break 797,519
Saga Magazine 612,156
OK! Magazine 457,522
Good Housekeeping 414,358