Marketing Week last month reported that those good Europeans Northern & Shell, publishers of OK!, are venturing into pastures new, including Spain – home of rival celebrity weekly Hola! (MW October 15).
Since the article was published a little bird has brought to the Diary’s attention an ad which ran in CTN, the must-read trade title for newsagents, last year.
The ad features a bulldog, no doubt British, saying: “Over the ages Britain has repelled the invaders.” The dog goes on to list British victories over other European states, beginning with the Spanish Armada in 1588. Others mentioned include the two world wars and the 1966 World Cup. The dog rounds up his patriotic view of history with a prediction: “2000 – Goodbye Hello? – Britain beats the Spanish.”
The Spanish may not take to kindly to OK! en espagnol when they hear this story, but the Diary is sure William Hague will be glowing with pride.