Old people: they like free carriage clocks and baths with doors in. But Reg Starkey, creative director of Millennium, an agency that specialises in marketing to older consumers, begs to differ. He features in an edition of the BBC series Why Should I Worry About?, talking about how ageing isn’t so bad. For the show, the agency created a fictitious campaign for a jeans brand targeting baby-boomers (matching his ‘n’ hers versions available, in true embarrassing auntie and uncle style), which has been mounted on the side of a London bus. Rumours that a press ad was junked because the focus group couldn’t find its reading glasses cannot be confirmed. Starkey has been on TV a lot recently, as the expert in marketing to mature consumers. He’s been on the BBC, Channel 4 and CNBC. Perhaps, rather than buying a fast car or running off with a younger woman, it’s his way of having a mid-life crisis. Or, as Pete Townshend so nearly wrote, “Hope I’m on Sky before I get old”.
The future of Charlton Athletic Football Club’s relationship with shirt sponsor Allsports has been thrown into doubt following the sporting-goods retailer’s financial difficulties. The four-year deal, which is worth several million pounds, expires at the end of this season and sources say it is unlikely to be renewed after a breakdown in relations. It was […]
GCap Media, the radio group, has appointed Neil Wyatt as marketing controller for its South-coast stations. He joins from concert promoter Metropolis Music and replaces Sophie Fenning, who has been promoted to regional marketing director.
Postman Pat, Postman Pat, Postman Pat and his campaign to raise funds for genetic research and family support services. OK, so maybe it doesn’t have the same ring to it as the real theme tune, but such a lyrical alteration is necessary to highlight Pat’s role in fronting the Jeans for Genes Day 2005 on […]
ISBA says the appointment comes at an important time for the trade body, as the industry faces new regulations, inflation, and the ongoing impact of Brexit.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The grocer’s CEO has confirmed customers are trading down to cheaper, own-brand products as the cost of living rises – but premium sales are holding up.
Brands – both B2B and B2C – should focus less on keywords and more on making themselves memorable at the point of the buying decision.