Old Spice looks to new tricks with Wolfdog
Not settled with dominating the internet with its series of “The Man Your Man Could Smell Like” virals, Old Spice has created a new character – “Mr Wolfdog” – and appointed him as its director of marketing.
https://www.youtube.com/watch?v=WPQmhlbxP-4
The creative canine has become the brand’s spokesdog thanks to an electronic voice collar that translates his barks into English.
Mr Wolfdog launched the first of a series of “how to succeed at life” videos this week on YouTube and www.mrwolfdog.com and will be blogging daily about marketing on his personal Tumblr.
The wolf is also on the hunt for a personal assistant and will conduct the interview on a Google+ hangout tomorrow (12 March).
P&G hopes the activity, created by Wieden + Kennedy, will boost awareness of its new “Wild Collection” body fragrance range. The company also hopes Wolfdog won’t eat too many more of its employees (see video)…
