Olivio

Elderly Italians get up to mischief on a seaside vacation in the latest advertising for Van den Bergh’s Olivio olive oil spread. The message of the ads is that an active lifestyle can be enjoyed at any age, especially if you follow a healthy Mediterranean diet. The commercials, by Bartle Bogle Hegarty, have the theme of ‘Join Club 18 to 130’. They portray the elderly holidaymakers as energetic party animals, with the old men nipping to the beach for a nude swim and the old women ogling young men. The ads break on August 1 and will run on satellite and terrestrial TV until October. Media planning and buying is through Initiative.

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