Elderly Italians get up to mischief on a seaside vacation in the latest advertising for Van den Bergh’s Olivio olive oil spread. The message of the ads is that an active lifestyle can be enjoyed at any age, especially if you follow a healthy Mediterranean diet. The commercials, by Bartle Bogle Hegarty, have the theme of ‘Join Club 18 to 130’. They portray the elderly holidaymakers as energetic party animals, with the old men nipping to the beach for a nude swim and the old women ogling young men. The ads break on August 1 and will run on satellite and terrestrial TV until October. Media planning and buying is through Initiative.
There are some companies which appear so wholesome that to discover they are subject to mortal weakness is not just disappointing, but almost beyond belief – like hearing that Marie Osmond has teamed up with Sue Barker to launch a lap-dancing club. One such company is Walt Disney. It is possibly a generational problem – […]
Furniture retailer Uno Upholstery has appointed Manchester agency Sass Panayi to its £2m TV account to create a “radical” new brand identity. There are 19 Uno Upholstery superstores nationwide competing with larger groups DFS and Courts. The chain’s parent company, Uno plc, also owns World of Leather. Sass Panayi won the account in a three-way […]
Fifteen months ago Alain de Pouzilhac, chairman and chief executive of Havas Advertising, said he would be “another unemployed guy” if his company failed to merge with a US or UK agency network by the end of the year. Today his strategy of finding an agency partner lies in tatters. And in the interim Havas […]
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From celebrating marketing effectiveness to learning from Boots’ CFO about how to strengthen the tie between marketing and finance, it’s been a busy week. Here is my take.
BT Sport head of marketing Ed Cracknell says strong creative work can still be produced on a budget, if marketers allow their agencies the time and freedom to create bold ideas.
Plans to expand staffing levels have now been recorded for three successive quarters, signalling progressively stronger conviction in employment growth expectations.
Coca-Cola had young participants take part in a digital diary during lockdown to gauge consumer habits and ensure marketing activations remained relevant.