Elderly Italians get up to mischief on a seaside vacation in the latest advertising for Van den Bergh’s Olivio olive oil spread. The message of the ads is that an active lifestyle can be enjoyed at any age, especially if you follow a healthy Mediterranean diet. The commercials, by Bartle Bogle Hegarty, have the theme of ‘Join Club 18 to 130’. They portray the elderly holidaymakers as energetic party animals, with the old men nipping to the beach for a nude swim and the old women ogling young men. The ads break on August 1 and will run on satellite and terrestrial TV until October. Media planning and buying is through Initiative.


How mauled Disney can reclaim its place among the lion kings

Marketing Week

There are some companies which appear so wholesome that to discover they are subject to mortal weakness is not just disappointing, but almost beyond belief – like hearing that Marie Osmond has teamed up with Sue Barker to launch a lap-dancing club. One such company is Walt Disney. It is possibly a generational problem – […]

Furniture chain hires Sass Panayi for £2m TV makeover

Marketing Week

Furniture retailer Uno Upholstery has appointed Manchester agency Sass Panayi to its £2m TV account to create a “radical” new brand identity. There are 19 Uno Upholstery superstores nationwide competing with larger groups DFS and Courts. The chain’s parent company, Uno plc, also owns World of Leather. Sass Panayi won the account in a three-way […]

Havas puts faith in acquisition strategy

Marketing Week

Fifteen months ago Alain de Pouzilhac, chairman and chief executive of Havas Advertising, said he would be “another unemployed guy” if his company failed to merge with a US or UK agency network by the end of the year. Today his strategy of finding an agency partner lies in tatters. And in the interim Havas […]