Olympic Park company recruits IOC marketer

The Olympic Park Legacy Company, the body tasked with the long term planning and development of the Olympic Park, has appointed its first full time marketing director.

Olympic Park

The company has recruited former IOC marketer Karen Webb to be director of marketing and communications. She joins from Visit London and the Greater London Authority where, as project director, she led initial work on the Major Event Strategy for the Olympic Park.

She is a former vice president for Image and Marketing Communications at the International Olympic Committee for nearly eight years, leading the development of the Olympic brand, and was also marketing communications manager for the Sydney 2000 Olympic and Paralympic Games.

She replaces Dorothy Fenwick, who has been looking after marketing as an interim.

Webb will be responsible for the overall positioning and promotion of the Olympic Park, which will include the development of the brand marking and communications strategy and event programming. She takes up the appointment on 1 February.

The public sector, not-for-profit, company is still looking to recruit a director of strategy and corporate planning. It has just moved into its new offices in Stratford and is helmed by CEO Andrew Altman.

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